Rich snippets – we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they’re searching for is within reach on a particular site.
A few benefits of rich snippets include:
1. Drawing a user’s attention to your relevant result.
2. Providing instant information as related to their query.
3. Increasing click-through rates and lessen the amount of bounces due to not searchers not finding the content they were looking for.