Thanks to the Internet and search algorithms, people have learned to express their informational need in the form of keyword queries. Keywords can be easily called the major concept of the global theory of search optimisation because they are the point to start out any web search.
Undoubtedly, one of the main tasks of SEO specialist is to create a competent list of keywords for the promoted web-site. In this infographic you can find the stages that you should pass selecting proper keywords. Fulfilling these points you can decrease expenses for further works in website promotion and to increase the success of advertising campaign.