The rise of content marketing
According the Content Marketing Institute, Content is one of the fastest growing segments in Marketing and an increasing number of marketers are relying more and more on their strategies to achieve success online.
- 90% of marketers are doing some form of Content Marketing, even if they don’t know it (Have you been doing some content marketing without realizing it?)
- 60% of B2B marketers plan on increasing their efforts this year
- 26% of budgets are allocated to content (obviously is much higher in small business)