A Visual Guide to Rich Snippets

Rich snippets – we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they’re searching for is within reach on a particular site.

A few benefits of rich snippets include:
1. Drawing a user’s attention to your relevant result.
2. Providing instant information as related to their query.
3. Increasing click-through rates and lessen the amount of bounces due to not searchers not finding the content they were looking for.

Visual guide to rich snippets
Visual Guide to Rich Snippets on SEOmoz created by BlueGlass Interactive.

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