How People Use Facebook

If people aren’t logging into Facebook to shop, what are they doing? Think about how you might incorporate this data into your social marketing plans.

  • People check their Facebook in bed. How are you going to time your Facebook Page status updates?
  • 70% of Americans are on Facebook. Maybe it’s time to seriously consider using Facebook Login as an authentication tool?
  • People share a lot of information about themselves (including marital status) on Facebook. How could you leverage Facebook Connect to personalize your web experience?
  • About half of young Americans find their news through Facebook. Do you make it easy for people to share content and articles?

Obsessed with Facebook

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